Bardia EsmaeilZadeh


– User Experience Designer
– Adaptable UX/UI Professional




Pierogi Finder App

The product:

We are creating a new app to connect people to their favorite perogies and expedite orders based on location.

The problem:

Nearby locations are challenging to find and being able to place an order quickly is difficult.

The goal:

Ensure users are able to locate nearby stores and place an order quickly.

User Research

I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was women from ages of 18 t 35. 

User journey map

After conducting user interviews, I created a user journey which then revealed how helpful it would be for users to have access to a dedicated app for finding Pierogi.

Paper Wire Frames

Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points

Digital wireframes
Low-fidelity prototype

Using the completed set of digital wireframes, I created a low-fidelity prototype. 

Usability study: findings

We noticed that our competitors offer dedicated mobile apps for their customers
to order through, and they have been very successful. We conducted a usability study with select participants who used a low-fidelity prototype to complete prompts within the app.

Mock Ups
High-fidelity prototype

The final high-fidelity prototype presented cleaner the user flow through the app.

Final Design